In early May 2017, posters on the /r/dankmemes and /r/DeepFriedMemes subreddits began using the 🅿 emoji ironically in a similar fashion to replace letters. On February 17th, 2017, Redditor sailend submitted a post titled 'REAL NI🅿🅿AS USE 🅿 EMOJI 😤😤😤💯' to /r/DeepFriedMemes, featuring a deep fried version of the Vince McMahon reaction (shown below, right). On December 29th, 2016, Redditor JakeAintFake posted a Deep Fried version of an Expanding Brain meme using the 🅿 emoji to /r/deepfriedmemes (shown below, left). The following day, Redditor DrCooldude posted a low resolution photo of iDubbbz with his arm around Tana Mongeau with the caption ' Say Nibber' to /r/DeepFriedMemes (shown below, right). On February 6th, Redditor Matth3wpr posted a Spongebob Squarepants comic featuring the the emoji to /r/dankmemes (shown below, left). On February 3rd, Redditor evilbarron submitted a post using the emoji to /r/dankmemes, where it gained over 16,000 votes (87% upvoted) and 70 comments within one week. On January 25th, 2017, Redditor ROBOTunderscore submitted a post asking about the prevalence of in emoji in internet memes to /r/OutOfTheLoop. On November 24th, the Twitter feed posted a Thanksgiving-related copypasta in which the first letter of every food item was released with the B Button emoji (shown below, right). On November 17th, Twitter user posted a photoshop of Spongebob Squarepants dressed as a Bloods gang member along with the phrase 'The Bool Brab' written in the emoji (shown below, left).

On October 5th, 2016, YouTuber Swolotag submitted a video titled 'Spell Icup Nibba' using the B Button emoji (shown below).

Red button meme i love you so much